Above Average Arugula

The locally known organic wild arugula is one of the best additions Whole Foods has made recently. Then I read a little further to discover that locally known salad greens actually come from Maine. And I wonder whether they really wanted me to read it as “locally grown”.

I’m sure it’s incredibly hard to package fresh greens in a way they can travel well. So many of the plastic containers of salad greens contain a soggy area that just didn’t make it. But not these locally known organic Maine greens. It’s as though they are straight out of the garden earlier in the day. I wonder how they do it and still bear the organic label.

And that word “wild” – doesn’t that usually mean uncultivated? The picture on the container shows a field that looks quite planted to me.

I contend it was the combination of the words “locally”, “organic”, and “wild” that got me to buy this product, and oh yes, the fact that I had run out of salad greens at home. It didn’t seem to matter that “known” was not “grown” and “wild” meant something other than what I think it should mean.

Fortunately I am willing to forgive their marketing strategy because the product recommends itself. But I’m a little disappointed to fall for something that borders on false advertizing.